https://www.youtube.com/watch?v=As7abwNhG7Y

WHAT IS A GOOD SHORT?

• STRONG HOOK
  • can be used as a title or thumbnail for longform
  • Can be understood without audio
    • be very visual, you can understand it without listening to it
  • Very easy to comprehend
    • can be explained to a five-year old
• COMPELLING, REWATCHABLE STORY

READABILITY SCORING SYSTEM

https://readabilityformulas.com/readability-scoring-system.php

Jenny Hoyos tries for a readability of 5th grade or under; Mr. Beast’s has been said to have a readability of 1st grade.

PERFECT 1ST FRAME HOOK

A consistent 1st frame helps bingeability

• Very important for YouTube
• Strong branding so that people can tell who made the video from the 1st frame

HOW TO GENERATE IDEAS

• Watch others for inspiration
• What video do you want to watch?
• Use your lived experiences

FINDING THE BEST IDEA

• START WITH 100 ideas- narrow it to 50
  • Do I want to make this?
  • Is this logistically possible?
  • Is the hook good?
  • Is the retention mechanism good?
    • Retention mechanism - something that encourages the audience to watch until the end
      • EX. In Mr. Beast’s Last One to Leave the Circle wins $500K, the constantly closing circle is the mechanism
      • EX. List of 3 things is a mechanism- people will want to watch til the 3rd act
  • Is it rewatchable?